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Leadership & direction

Marketing budget audit

Before increasing the marketing budget, understand what the current spending supports. This is a focused review from the owner’s perspective, covering channels, suppliers, tools and the quality of reporting.

SCOPE OF THE ENGAGEMENT
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01

The business question

Which expenses support your objectives, where is work duplicated and which investments cannot yet be assessed? We review the evidence before recommending changes.

02

What I examine

Budgets and actual spending, supplier scopes, subscriptions and tools, channel reports and the connection between marketing and sales. Gaps in data are recorded rather than hidden behind precise-looking estimates.

03

What you receive

A spending overview, identified overlaps or unclear costs, missing information and prioritised recommendations. Actions may include retaining a channel, renegotiating a scope, stopping duplication or improving measurement.

04

A separate, defined project

We agree the documents, access, depth and deliverables before starting. Implementation or ongoing marketing leadership can follow as a separate scope. Savings depend on what the review finds.

WHAT YOU TAKE FORWARD

A structured budget assessment and prioritised recommendations with the information needed to act.

Discuss your business
A CLEAR FIRST ENGAGEMENT

A defined scope. A practical first step.

We agree the initial work before it begins. The exact sequence depends on whether you need an audit, a leadership role or a market validation project.

01

Business diagnosis

A review of the relevant team, pipeline, offer and spending, based on the information and access you provide.

02

A decision-ready roadmap

Priorities, responsibilities, baseline indicators and a proposed working rhythm. You see what should happen next and why.

03

A review with the owner

We discuss findings and agree what to implement, what to defer and whether ongoing leadership is useful.

For ongoing leadership: agreed weekly priorities, team coordination and a regular owner review covering progress, risks and decisions.

LET’S FIND YOUR NEXT MOVE

What is still landing on your desk?

Bring one business challenge. We will clarify the bottleneck, the support you need and whether a focused audit or ongoing leadership is the right starting point.

Leave the first conversation with a clearer starting point.

  • Which bottleneck needs attention first
  • Which role or project fits the problem
  • What information is needed for a concrete proposal

The call helps us assess the fit and define the next step. A detailed audit or strategy is a separately agreed engagement.

a.syta@asgrowth.coDiscuss your business
LANGUAGES WE WORK IN

English · Polish · French · Italian · Russian

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