Marketing spending is hard to explain
You pay for people, suppliers and tools but cannot see what deserves more investment.
FRACTIONAL LEADERSHIP · MARKETING · SALES · GROWTH
Your marketing.
Your sales.
Managed.
We take on the day-to-day management of your marketing team, sales team or market expansion project. You get clear priorities, coordinated execution and a senior partner accountable for the agreed scope.
Fractional CMO · Head of Sales · Head of Growth · Marketing budget audit
Alena Sytaya
15+ years in marketing and commercial development
DO YOU RECOGNISE YOUR BUSINESS?
You hired people. You still manage everything.
Marketing needs constant direction. Sales rely on your personal involvement. A new market stays on the wish list because nobody owns the work. These are management tasks we can take on with your team.
The sales team keeps coming back to you
Follow-ups, priorities and stalled deals still need your intervention.
A new market has no owner
The opportunity looks promising, but research, positioning and first customer conversations are not moving.
WHO THIS IS FOR
For B2B owners and CEOs selling complex products or expert services, with longer buying cycles and several decision-makers. Especially when a team or contractors need senior leadership.
CHOOSE THE BUSINESS TASK
What would you like to take off your desk?
You do not need to choose a job title before we speak. Start with the problem; together we define the role and scope.
01
Marketing activity needs a leader
Fractional CMO
I manage marketing priorities, your team and suppliers, and connect the budget with commercial goals.
WHAT I TAKE ON
Explore the serviceMarketing priorities, budget and contractor coordination
02
Sales still depend on the founder
Fractional Head of Sales
I manage sales routines, pipeline reviews and follow-ups so everyday coordination stops relying on the founder.
WHAT I TAKE ON
Explore the serviceSales routines, CRM discipline and pipeline follow-through
03
A new market or growth initiative needs an owner
Fractional Head of Growth
I lead market entry, offer validation and growth projects across marketing, sales and business development.
WHAT I TAKE ON
Explore the serviceMarket priorities, validation and launch coordination
04
You want to understand where the money goes
Marketing budget audit
I review your marketing spend and show what to keep, investigate, renegotiate, reallocate or stop.
WHAT I TAKE ON
Explore the serviceA spending review and prioritised budget recommendations
A CLEAR FIRST ENGAGEMENT
A defined scope. A practical first step.
We agree the initial work before it begins. The exact sequence depends on whether you need an audit, a leadership role or a market validation project.
01
Business diagnosis
A review of the relevant team, pipeline, offer and spending, based on the information and access you provide.
02
A decision-ready roadmap
Priorities, responsibilities, baseline indicators and a proposed working rhythm. You see what should happen next and why.
03
A review with the owner
We discuss findings and agree what to implement, what to defer and whether ongoing leadership is useful.
For ongoing leadership: agreed weekly priorities, team coordination and a regular owner review covering progress, risks and decisions.
SELECTED EXPERIENCE
From business objectives to work delivered.
CHARTER AVIATION
30+targeted enquiries / month
A connected route from website to commercial enquiries
- Business task
- Help an air charter broker attract relevant requests for flights.
- Work delivered
- Connected the website and email outreach into a system for attracting and handling commercial interest.
- Reported outcome
- The combined website and email system generates 30+ targeted commercial enquiries per month.
EXPORT MARKET VALIDATION
11commercial opportunities from email
Find buyer interest before expanding the offer
- Business task
- Test overseas B2B demand for a bulk food product without overlapping the supplier’s existing customers.
- Work delivered
- Selected buyer segments, organised email and LinkedIn outreach and qualified replies, including product, packaging and logistics questions.
- Reported outcome
- More than 3,500 contacts were worked across both channels. Email campaigns produced 49 replies and 11 commercial opportunities.
IT SERVICES · INNOWISE
GTM + ABMstrategy connected with execution
Develop energy and oil & gas marketing
- Business task
- Connect complex technology services with target markets, accounts and commercial priorities.
- Work delivered
- Worked on segment priorities, GTM and ABM, personalised outreach systems and coordination with sales in Northern and Central Europe.
- Reported outcome
- Established market and account priorities and a coordinated outreach approach, retaining specialist involvement in substantive commercial conversations.
Outcomes relate to individual projects. Enquiries and opportunities are not closed sales; results vary by offer and market.
YOU KEEP THE COMMERCIAL CONTROL
One agreed area of responsibility. A clear plan. Regular reporting to you.
You approve the budget and retain the decisions reserved to the owner. I manage the agreed work, make progress visible and bring you the decisions that need your involvement.
LANGUAGES WE WORK IN
English · Polish · French · Italian · Russian
THE PERSON BEHIND AS GROWTH
Alena Sytaya
Alena Sytaya · Fractional CMO & Head of Growth
I work at the intersection of marketing, sales and business development for complex B2B products and expert services.
My experience includes leading growth at Akadem & K and developing energy, oil & gas and utilities marketing at Innowise. My work covers market entry, positioning, budgets, outreach systems and coordination with sales.
I lead the agreed work with your internal team and contractors. Where delivery needs additional specialists, we agree who is involved and what they own.
View professional backgroundFROM STRATEGY TO EXECUTION
The tools follow the commercial objective.
We use market research, positioning, budget analysis, CRM processes, automation and outreach to deliver the plan. These three outreach services are also available as focused projects.
01B2B lead generation & market validation
Validate demand, find customers and partners, and qualify commercial interest through coordinated email and LinkedIn outreach.
Market feedback by segment, relevant conversations, qualified enquiries with context and recommendations for the next growth cycle.
Explore the service02B2B email outreach
Reach buying groups with relevant email sequences and hands-on response qualification.
A managed campaign, direct buyer feedback, qualified enquiries and evidence to refine your offer.
Explore the service03B2B LinkedIn outreach
Develop relevant relationships with decision-makers, partners, resellers and other buying stakeholders.
Relevant business conversations, qualified interest and a clear handoff to your sales team.
Explore the serviceA FEW USEFUL ANSWERS
Before we talk.
Will you advise us or manage the work?
In a fractional leadership engagement, I take responsibility for the agreed management scope: priorities, coordination, reviews and follow-through. An audit is a separate diagnostic project. The proposal makes the distinction explicit.
Which role do we need?
Choose a CMO for marketing direction and team management, a Head of Sales for sales operations and pipeline management, or a Head of Growth for market expansion and cross-functional growth initiatives. We define the scope together when these overlap.
What stays with the owner?
You retain ownership of the business, budget approval and the commercial decisions reserved to you. We agree my decision rights and the questions that should be escalated before work begins.
Do we need an existing team?
We can work with your employees and contractors or first define the missing roles and delivery setup. Hiring and additional specialist work are scoped separately.
Which languages do you work in?
English, Polish, French, Italian and Russian. We agree markets, languages and the communication process before launch.
What happens on the first call?
We discuss the business problem, current team and processes, and what you want to change. If there is a fit, the next step is a proposal with scope, responsibilities and a starting plan.
LET’S FIND YOUR NEXT MOVE
What is still landing on your desk?
Bring one business challenge. We will clarify the bottleneck, the support you need and whether a focused audit or ongoing leadership is the right starting point.
Leave the first conversation with a clearer starting point.
- Which bottleneck needs attention first
- Which role or project fits the problem
- What information is needed for a concrete proposal
The call helps us assess the fit and define the next step. A detailed audit or strategy is a separately agreed engagement.
LANGUAGES WE WORK IN
English · Polish · French · Italian · Russian